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If you're a real estate professional and With all the mess that's going on in America today interest rates Powell Three quarts of a basis point valuation Drop in inventory going up oh my God What's going to happen in real estate But Pat I am not leaving the industry Like to see from Wolf of Wall Street I'm Not leaving they can't make me leave That's you today's video is for you Okay so Point number one during this Season the bottom 80 is going to get Destroyed the top 20 is going to be okay The top one percent won't even feel it So what can you do to be in the top one Percent of your industry I'm at a comedy Show with Maz jabroni it's Father's Day My my wife my family invites me we go There Mazda speaking is doing his part That's the second time I'm watching my Brought them back to us six years ago And he gets up and he says he's talking To his agent during covet there's Nothing going on he's in La everything's Been shut down right there is no work There is no comedy shows there's no Touring they're not doing movies how do I make money his agent says Mars I don't care what you do every day Create one piece of content and all you Do whether you're getting paid or not Create one piece of but I'm not getting Paid it doesn't matter create a piece of Content every day so what does Moz do he
Says all right whatever I listen to my Agent my manager he starts creating a Piece of content next thing you know Boom one goes viral boom Another one Goes viral boom Another one goes viral And people are calling him hey can you Do this hey can you do that can you do a Zoom comedy can you do that and then now Afterwards because of all the videos and All the eyeballs that he got people are Saying oh my God that's Moz I saw him Clip on this I saw this I saw that I saw That he increases market value so when Covet was done boom the demand went up Same as you today for you is a great Opportunity to create unique content Talking about current times and the way I would do this in a following way think About how currently customers feel about Real estate make those fears make those Anxieties make those concerns that they Have and create a video speaking to them Then create videos with realtors that Are concerned fears that they have Concerns that they have and talk to them And not in a fake way of saying it's you Know realistic don't believe the BS Don't believe this don't believe that no Some of it is real we gotta have a real Conversation together the more sincere The more real you're going to be at a Time like this when there's nothing else To do then create content you're going To get eyeballs so when the market comes
Back up everyone's going to say that Real estate professional I saw him so Many times on Facebook Instagram Twitter YouTube I want to talk to that guy Today's sponsors Masterworks matter of Fact I really like what Masterworks does Because a lot of people can't afford to Buy a whole art piece for two million Dollars what Masterworks does is they Buy the art piece they file it with the SEC then members are able to buy and Sell shares that's what they do now keep In mind you know this is like you can't Buy all of Apple for two and a half Trillion dollars but you can buy an Apple stock for a few hundred dollars Similar story one thing you need to know About how much wealth is being held in Art today is an estimated 1.7 trillion Dollars millionaires billionaires have Help their wealth and art Deloitte says It's going to increase another 900 Billion dollars by 2026 what Masterworks Does is the last five paintings they saw Since 2017 their average rate of return Was 26.8 percent and Contemporary Art Prices have outperformed S P 500 Total Return ready by 164 percent the past 26 Years so if this is something you want To take advantage of we're going to put The link below there is a waiting list For people that are trying to get into This program with Masterworks but Because you're part of valuetainment if
You click on the link below and you go Through the item you will skip the Waiting list and you'll be able to start Buying and selling shares immediately Point number two don't let fear Immobilize you when I was working on Morgan Stanley Dean with it was my first Day was 9 10 a day before 9 11. when 9 11 hit we're at the office Dave Kirby Sends everybody home we come back the Next day 912 and the look on everyone's Face was unbelievable our headquarters Goes on our World Trade Center 3600 Employees and Dave says guys whatever You do pick up the phones don't be Afraid of the phones the guy in the Corner office making 700k a year was Afraid to pick up the phones because Everybody was calling them so every day That went by that he didn't pick up the Phone and contact his customers somebody Else did and they left them during a Time like this a lot of times Realtors Are afraid to call their existing people That they sold or existing customers This happens in every industry by the Way stock Brokers doesn't matter who you Are this applies to every industry you Do the opposite and pick up the phone And get right into it hey John hey Mary How are you look in the industry one of The biggest challenges most Realtors are Not calling their clients I'm calling You right now to ask you how you feeling
How are things how you think about What's going on with the economy right Now do you have any questions for me and You process it with them that customer Is going to get off the phone saying wow What a courageous guy what a tough guy Because if there's one reputation many Realtors have if they were men they're Known for being one one night stand Professionals they sell a house and they Never call the customer back because They got their commissions we've all Experienced this before This is the wrong time to treat your Customers that way it's always a wrong Time to treat them that way but this is Definitely the wrong time to treat them That way pick up the phone call them Point number three when covet happened Everybody was afraid we had no clue what Was going to happen all the insurance Companies were like oh my God the first Thing clients are going to cancel is Their insurance policies what are we Going to do we got to get a hold of These guys we got to get out how are we Going to handle this stuff I went to the Home office I had a meeting I said guys Here's what we're doing what are we Doing we are sending five dollar gift Cards to our customers what do you mean We're sending five dollar gift card Amazon cards to our customers Pat that's A big cost I totally get it but we're
Going to send a five dollar gift card To our customers Pat that's in the tens Of that I understand but we're gonna Send these five dollar gift cards to Them and just say the following line you Ready what is it I just wanted to tell You in strange economy like this I value Loyalty and I value a customer that Appreciates what we do for them just Wanted to say thank you and enjoy a cup Of coffee on us with a five dollar Starbucks card so imagine you're a Customer of ours Covet hits you're already afraid you're Worried no one's calling you No one wants to talk to you because They're afraid they're going to cancel Something And meanwhile I get a Five dollar Starbucks card from you like What hey babe take this five dollar you Go have a cup of coffee but look look Who just some That's unbelievable babe because send me A card no way yeah babe I was about to Cancel the policy yeah babe we could do It babe I don't know nobody else did That let's keep the policy if you're in Real estate this applies to everything If you're in real estate specifically or Loans everybody that's ever bought from You everybody that's been your customer Send them a letter what a gift and say I Just want to say thank you I value your
Relationship a lot hope all is well and Don't ask for nothing Just give it to him and see what happens With the reaction because they'll Remember that three months six months 12 Months 24 months from now okay so these Next three are not going to be Comfortable so race for impact and set Your ego aside for a second and just Just talk to me here Point number four You ready if you're somebody that Doesn't have a lot of cash and you Didn't save a lot of money maybe you're Making 200 a year 300 a year but you Were really spending money and you Thought the market was going to stay Like that forever and you're in a bad Situation Don't let your ego get too big for you To not get a part-time job or Uber at Night to make some money to pay your Bills we've all done this I did this Just so you know when I first left Bally's and I started working at Morgan Stanley Dean Witter and then I went and Became an independent financial advisor Serious 766 3126 life and health and the Market tanks is like the worst time to Leave your job and that's what happened To me I left at a time like that Behind closed doors guess what I'm doing I'm the morning manager at Valley Total Fitness opening clubs at four o'clock I'm selling shirts on the corner of
Reseda and Nordhoff right next to CSUN I Would buy shirts at two dollars a pop And sell it for 15 bucks a pop that's What I would do to pay my bills during Bad times because I was very comfortable And by the way I would go to the clubs On Saturdays and CSUN was like the main University that most of my friends went To and guess what guys would say hey Patrick you look really good I said what I mean I look really good I got a Freaking shirt on he says yeah I saw you On the corner of Reseda on nordoff Without a shirt on selling shirts I said Well I was in shape I was like freaking Chiseled I'm like dude whatever it takes To sell some shirts I'm gonna make some Money right now there was no Uber back Then there was no Amazon drop ship there Was none of that stuff I'm selling Shirts Fast forward 20 years later I'm doing Very good financially but I was not Afraid of me being on the corner of a Street selling shirts to make money to Pay my bills set your ego aside because The current times are real and it Affects your industry set that ego aside If you got to do Uber if you got to get A part-time job if you got to get a License in another industry to make some Money during this time because you're Not going away from Real Estate go do it Point number five this is also a tough
One you ready what's beneath you what is Beneath you what do you mean what's Beneath me what's beneath me no not like That like what's beneath you what's Beneath you like do you realize I'm the Real estate guy that's on brochures and Everybody in my city knows who I am I go To the Chamber of Commerce they know me By this name I have this nickname I have This brand I got you what's beneath you At a meeting upstairs two days ago and I'm talking to my sales guys the Consultants and I asked everybody I said What do you think is beneath me Everybody's thinking quadrax show what I Tell Pat I said if I walk into the Building and I see trash on the floor I'm the CEO of the company is it beneath Me to pick it up the room was 50 50. so Why shouldn't I pick it up to my Building is it beneath me to keep the Building clean is it beneath me to go Around and talk to people and say hello Is it beneath me to talk to a person That's doing camera and talk to them Like we're regular people or am I Supposed to be superior on everybody so What's beneath you Mr realtor Mrs Realtor is it beneath you to do one Thing that Realtors don't want to sell Let's talk about it you know what that Is if you're used to selling an 800 000 House and you make six percent whatever You make fifty percent on that three
Percent twenty four thousand dollars or You make three percent you make fifty Percent on that twelve thousand dollars They're like average thing I sell I make Ten thousand dollars commission twenty Thousand dollars commission thirty Thousand on whatever your number maybe Five thousand dollars if you're in Toledo thirty thousand dollars if you Know York City you know what no one Wants to do today that a lot of people Are doing a lot of people are renting a Lot of them and you can do 12-month Leases 24 month leases and you know how This works in the real estate industry If you do a 12 month lease or 24 month Lease you get paid typically two Different ways either the first month's Lease as paid to you by the rental renty The one that's owning the property or You get 10 commission so let's do the Math if it's five thousand dollars a Month times 24 months that's 120 000 10 Still 12 000 or if it's five thousand Dollars a month they just give you the First rent that's five thousand dollars Don't be the person that's just chasing The eight hundred thousand dollar house The two million dollar house the three Million dollar house go out there and be Willing to lease why because when you do So many leases and rents you build a Pipeline that when the economy comes Back up two years from now all these
People that you did leases Foreign rents For guess what you're going to come back And help 20 percent of them thirty Percent and buy a house next thing you Know three years from like make 500 000 Make 600 000 because you're thinking That way on what's going to happen so Ask the question from yourself what is Beneath you do not be too cool To go sell what you're not supposed to Sell because the cool people don't do That go do a lease if you have to Especially during times like this point Number six look at your expenses go Print out all your statements of your Credit cards and go through it one by One by one what's this 24.99 every month I pay oh cancel Spotify cancel Pandora What is this one here why do we have all These five different platforms maybe We're canceling which one do we like Let's just keep Netflix let's just keep Hulu great we're canceling the rest of Them awesome what is this 22.99 a month What's this 200 we can't eat out anymore We're eating at three times a week we're Gonna do once a week okay so we're Eating that three times and we're not Gonna do We're not gonna eat out at all Or this expense here why am I paying for This thing I'm gonna get rid of this car I'm going to go get a 800 a month lease Instead of a 2200 a month lease look at Your expenses it's basic you know this
I'm not telling you anything you don't Know about but grab your statements from All your credit cards of your check Cards and one by one by one by one by One cancel whatever you're no longer Using and have a conversation with your Spouse or your buy yourself conversation With yourself saying moving forward I'm Not buying this I'm not buying that I'm Not doing this I'm going on a diet with My expenses because I'm going to tighten It up it may be 3 6 12 24 months but if You got to do that you got to do that Point number seven it's very simple Serve serve serve what do you mean Anywhere you can go serve your community In the movie Gladiator when Maximus is Asking the owner saying hey you you used To be a gladiator you were a slave now You're free what happened to you he says You win the crowd you win your freedom The way you win your city be the mayor Of your city you go win some votes go Have big voter turnouts for you go do Whatever you can in your community to Serve let them see your face everywhere Serving kids coaching relationships Whatever you can let people fall in love With you as a person because you serve You serve and you serve and people Remember that I remember that when I see How a coach treats my son I go out of my Way to help that person because that guy Served me and my family I got your back
When it comes down to you needing Something from me specifically if you're In real estate and you want me to buy Something from you if I'm selling you Will have a little bit more of an edge Than the other guy that disappeared for Two years now it shows back up looking All proper saying hey I'm back how's Everything I'll miss you everything good What happened last two years when it was Shitty you never called me this guy was Right there helping me out you were not Kind of like this guy more than I like You I'm gonna do business with him That's how business works all the time Just so you know that so serve serve Serve Point number eight that's a hard One to do but an easy one for those who Got big plans think long term any Business you do short-term things are Going to go wrong marriage short term You're gonna have problems kids Short-term you're gonna have problems Health short-term you're gonna have Problems finances short term there's Going to be problems anything you do in Your life there's going to be problems You're gonna have that's going to be Short-term but if you're thinking long Term and you make your moves based on Thinking long-term Poise it's all going To work itself out you make better Decisions than panicking because all You're thinking about is short term so
You have to say he would sit down and I Would say short term do I really want to Sell these shirts on the corner here no Man I hate doing this stuff long term It's not going to work itself out it's Going to be a story I'm going to tell One that people are going to laugh about It they're not going to believe it short Term do I really want to go out there And wake up at 3 30 to go up and open up The club at Bally's at 4am to make 7.25 An hour yeah I don't want to do that Long term I'm going to tell this story To my kids when one day they don't want To do it short term it's going to suck Long term everything's going to work Itself out having said that I got two Videos I want you to watch to help you Out during a time like this but before I Do that look everything to me is Affirmations and I'm a guy that Constantly says future looks right when Nothing's going my way so we created the Future looks bright hats were on the Side it says future looks bright here it Says future looks bright it's a limited Edition valuetainment hats that we Created with these logos you can get it In black with white you can get it in All black white and black or red and Black we had a guy to Michigan that Ordered one for himself then he ordered Three then he ordered 58 for everybody At his office because everyone said I
Want a future looks bright hat we're Selling these like hotcakes if you Haven't yet bought one click here to Order your own future looks bright hat Or all four of them and by the way some Limited editions one that are coming out As well here soon but go get your future Looks bright hat the other video I want You to watch at a time like this is a Video I did a few years ago titled Customer service versus customer Experience if you've never seen that Click here to watch that and I may even Plug another one here titled The Art of Getting referrals if you want to get Better at getting referrals click on This link over here as well take care Everybody bye [Applause] [Music]
