The Reasons DeSantis Won’t be President: Insights from a Campaign Expert

Insights from a Campaign Expert: Unveiling the Factors Why DeSantis Won’t Attain the Presidency

The Reasons DeSantis Won’t be President: Insights from a Campaign Expert


In a recent interview, Patrick Bet-David sat down with campaign expert Steve Schmidt to discuss what makes a good campaign manager and why Ron DeSantis may not make it to the presidency. Schmidt shared valuable insights into the qualities of top campaign managers, the importance of data and technology, and the challenges faced by campaign managers. In this article, we will delve into Schmidt’s observations and examine why DeSantis may fall short in his presidential aspirations.

Qualities of Top Campaign Managers

According to Schmidt, one of the most important qualities of a campaign manager is the ability to distill a clear and understandable message. A successful campaign is built on a strong and relatable narrative that resonates with the electorate. A good campaign manager is adept at crafting this message and effectively communicating it to voters.

Another crucial aspect highlighted by Schmidt is the importance of data and technology in modern campaigns. A campaign manager must be well-versed in utilizing various digital tools and platforms to gather and analyze data. This information is invaluable in understanding voter behavior and tailoring campaign strategies accordingly. A campaign manager who can effectively leverage data and technology has a significant advantage in today’s political landscape.

Managing Finances and Staying Calm

Campaigns are often strapped for resources, and financial management plays a pivotal role in their success. Schmidt emphasizes the challenges faced by campaign managers in effectively allocating funds to various campaign activities. From media buys to organizing events, every aspect demands meticulous financial planning. A skilled campaign manager can stretch limited resources to achieve maximum impact.

Additionally, Schmidt underscores the need for a campaign manager to maintain composure under pressure. The world of politics is fraught with tense situations, unexpected twists, and adversarial encounters. A campaign manager must remain calm and level-headed to make sound, calculated decisions, even in the face of adversity. Successful campaign managers handle high-stress situations with poise.

Diverse Backgrounds and Breaking the Mold

Contrary to popular belief, successful campaign managers do not necessarily come from the political establishment. Schmidt notes that campaign managers from diverse backgrounds often bring fresh perspectives and approaches to the table. These individuals possess a unique ability to connect with voters and challenge the status quo. Instead of conforming to traditional political norms, they have the courage to break the mold and innovate.

Analyzing Ron DeSantis’s Campaign

During the interview, Schmidt and Bet-David analyzed Ron DeSantis’s recent campaign and highlighted some missed opportunities. Despite leading in the polls, DeSantis failed to capitalize on his momentum. Schmidt suggests that DeSantis could have gained endorsements from influential figures within his party, leveraging their support to solidify his position.

Furthermore, Schmidt points out that DeSantis failed to project a presidential image effectively. Presidential campaigns require a candidate to exude charisma, gravitas, and leadership qualities. DeSantis lacked the ability to convincingly communicate his vision and connect with a broader audience. This disconnect damaged his chances of securing the presidency.


In conclusion, a successful campaign manager possesses qualities such as the ability to distill a clear message, proficiency in data and technology, financial acumen, composure under pressure, and a propensity to break the mold. These qualities contribute to crafting an effective campaign strategy and maximizing the chances of electoral success.

When analyzing Ron DeSantis’s campaign, Schmidt identified missed opportunities and a failure to project a presidential image convincingly. These shortcomings, among others, may hinder DeSantis’s path to the presidency. To fully grasp the insights offered by Schmidt, viewers are encouraged to watch the complete interview and explore more videos from the podcast.


  1. How important is data and technology in a political campaign?

    • Data and technology are crucial in understanding voter behavior and tailoring campaign strategies accordingly. They provide valuable insights and give campaign managers a competitive edge.
  2. Can a campaign manager come from a non-political background?

    • Yes, successful campaign managers often come from diverse backgrounds. Their unique perspectives and ability to challenge the established norms can be advantageous in a campaign.
  3. What were some missed opportunities in Ron DeSantis’s campaign?

    • Ron DeSantis could have capitalized on his lead by gaining endorsements from influential figures within his party. He also failed to project a presidential image convincingly.
  4. How does financial management impact a campaign’s success?

    • Effective financial management is crucial in allocating resources to campaign activities. A skilled campaign manager can stretch limited funds to achieve maximum impact.
  5. Can staying calm under pressure affect campaign outcomes?

    • Staying calm under pressure is essential for campaign managers to make sound decisions. It allows them to navigate tense situations and unexpected challenges effectively.
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